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Hallmark was founded over 100 years ago by JC Hall in Kansas City, Missouri and has grown to become a top U.S. consumer brand with 30,000 employees worldwide. Hallmark’s ultimate goal is to engage each and every customer by enhancing relationships through shared values including love, creativity, connection, optimism and inclusiveness.


 Hallmark distributes greeting cards in 30 different languages across more than 100 countries. However, it is more than a greeting card business. Hallmark operates over 2,000 retail stores selling home décor and gift products as well as a wide variety of art products through the Crayola brand. In addition to these product categories, Hallmark operates Crown Media Family Networks which includes Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama.


Capelli New York is known in the industry for manufacturing superior products by implementing the latest fashion trends along with expertise in innovative design and product development. Since acquiring the Hallmark license in early 2017, Capelli New York has conceptualized and developed products including home décor, candles and home fragrance, health and beauty, jewelry accessories and more.  With Capelli New York’s inequitable business techniques and Hallmark’s passion for building relationships through quality, authenticity and creativity, it is apparent that the two work hand-in-hand in creating merchandise that reflects longtime success and customer satisfaction.


XpresSpa, an industry-leading luxury travel spa business, serves over 1 million air travelers per year. The company was found in 2003 by Moreton and Marisol Binn, a couple who thought that unpleasant airport experiences such as delayed flights and long layovers should be accompanied by the option to receive convenient spa services right then and there to take away some of the stress from traveling.

*Courtesy of XpresSpa

*Courtesy of XpresSpa

XpresSpa, available in 50 locations worldwide, offers its customers premium spa services including massages, reflexology, stress and tension release, hair blowouts, manicures, pedicures, facials and waxing. The company prides itself in offering these upscale, convenient services within 30 minutes or less. In addition, XpresSpa also provides its customers luxury travel products and accessories.

*Courtesy of XpresSpa

*Courtesy of XpresSpa

Capelli New York is no amateur when it comes to manufacturing accessories for some of the most established companies around the globe. Both XpresSpa and Capelli New York have an international business presence and perspective, focusing on customer needs and efficiency of production. In 2017, Capelli New York acquired the product license for XpresSpa and began to create its own unique line of products available for purchase at the spas and online. The accessory categories include travel pillows, blankets, massagers, hair, nail, bath and body products. As both companies continue to expand globally, we expect nothing but success from this partnership.